Abstract
Since March 2020, the COVID-19 pandemic has triggered a significant socio-economic crisis. To address this, Moroccan organizations have had to adapt to protect the health of their employees, partners, and customers, while also ensuring business continuity. With the preservation of employee health and safety being a top priority, the renewal of HR approaches in the context of the health crisis is now shifting towards the integration of the concept of Sustainable Development into the practices of Moroccan organizations. In this regard, it is essential to highlight the three aspects of the “Health Crisis, CSR, and HR.” Indeed, the current crisis emphasizes the importance of values such as benevolence, solidarity, ethics, and Sustainable Development, as Moroccan organizations are more than ever called upon to uphold these values and protect their employees. While the COVID-19 crisis has disrupted the lives of Moroccan organizations and impacted their economic performance, it has at least had the beneficial effects of placing the HR function at the heart of the organization and bringing CSR back into the spotlight. In this context, our modest contribution aims to analyze the link between CSR and human resource management in the context of the health crisis. The study is exploratory and aims to provide a platform for empirical research on responsible HR practices adopted by organizations in the future.
Keywords
COVID-19, Moroccan Organizations, CSR, Responsible HRM, Sustainable Development
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Publication date:
8 April 2022
