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  • A Systematic Review on the Current Trends of Education and Pedagogy in the Human and Social Studies

    The landscape of education in the Human and Social Studies (HSS) is constantly evolving, driven by shifting societal needs, technological advancements, and pedagogical innovat...

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  • Exploring Social Media as a Communication Tool for Student-athletes and their Formators

    How does social media contribute to shaping the development of student-athletes? To answer this question, 20 formators, including professors, coaches, and athletic directors f...

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  • The Importance of Studying Consumer Behavior in Marketing Strategies: The Case of Moroccan Companies

    This article examines the critical role of studying consumer behavior in the marketing strategy of Moroccan companies amid dynamic market changes. Using a research methodology...

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  • Examining the Implication of Artificial Intelligence Learning Applications on Improvement Learning Permanency of Learners at Higher Educational Institutions

    AI applications and new technological equipment have brought new trends in learning development. Now a days the new tren...

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  • Rethinking Human Resource Management in the Post-Covid Era

    “The New Era of HR”, aims to assess the changes Covid-19 brought about at the HRM level, especially as organizations begin to opt for remote-work. While it focuses on unde...

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  • Public Administrations Post COVID-19: Survival Paradox

    The impact of the COVID-19 pandemic has prompted an urgent call for change. This health crisis has presented some with opportunities for development, while others face new cha...

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  • From Fragility to Agility: A Methodological Turning Point for a Better Understanding of the Managerial Phenomenon

    This study sought to deepen our understanding of how managers respond to environmental fluctuations by delving into the intricate interplay among the organization, its environ...

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  • Employee Commitment under the Challenging Circumstances of Post-Covid-19 Pandemic: The Expanded Role of Social Capital

    The purpose of the study was to examine the effect of relational social capital on employee commitment within Moroccan private organizations in the context of post-Covid-19 pa...

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  • COVID-19, a New Factor in Information System Adoption

    The objective of our study is to examine the impact of contingency factors and the COVID-19 crisis on the adoption of inf...

  • Research paper
  • Collaborative Innovation in the Era of Banking Digitalization: A Comparative Analysis between National and International Practices

    In recent years, banks have been undergoing continuous changes in their business models, notably the digitization of their services, which has given rise to another digital op...

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