The landscape of education in the Human and Social Studies (HSS) is constantly evolving, driven by shifting societal needs, technological advancements, and pedagogical innovations. This review aims to capture and analyse the current trends in HSS education and pedagogy, providing a comprehensive overview of promising practices and emerging challenges. PRISMA guidelines were followed for the systematic review. Searches were conducted using relevant keywords related to HSS education and pedagogy. Studies published within the past five years were included, focusing on primary, secondary, and higher education levels. Identifying key trends was undertaken after screening and quality assessment. The review identified five major trends shaping HSS education and pedagogy: 1) Shifting from knowledge transmission to skill development 2) Embracing technology 3) Interdisciplinarity and global awareness 4) Learn and grow socially and emotionally 5) Teacher development and support. The review highlights the promising potential of these trends to make HSS education more relevant, engaging, and effective for students in the 21st century. However, challenges remain, such as navigating technological barriers, ensuring equitable access, and developing robust measures for assessing crucial skills. The review concludes by providing recommendations for future research and practice to strengthen HSS education and advance positive outcomes for all learners.

How does social media contribute to shaping the development of student-athletes? To answer this question, 20 formators, including professors, coaches, and athletic directors from the University of Santo Tomas (UST), San Beda University (SBU), and Philippine Normal University (PNU), were interviewed about their views and opinions on the use of social media as a communication tool in shaping the character of student-athletes. Using Blumler, Gurevitch, and Katz's (1973) uses and gratifications theory (UGT) as a conceptual framework, this study explored how student-athletes and their formators use social media to meet and satisfy their needs. The theoretical framework of the study was based on the core values of three carefully chosen educational institutions. The interview transcripts were then analyzed using typological analysis in accordance with Hatch (2002)'s protocols. The study revealed that formators at UST, SBU, and PNU use social media to instill positive morals and virtues into student-athletes of strong character. Results also revealed that formators in select institutions use social media to provide human needs in accordance with the UGT typologies of media use (Katz et al., 1973), which are cognitive, affective, personal integrative, integration and social interaction, and escapism. The study's findings can be used as a foundation for developing modules and policies on social media education that enable social media users to maximize the benefits while minimizing the risks.

This article examines the critical role of studying consumer behavior in the marketing strategy of Moroccan companies amid dynamic market changes. Using a research methodology involving a study of review literature, the study reveals emerging trends and motives shaping consumer choices. Emphasizing the fluid nature of consumer behavior, the article defines key concepts and underscores their importance for both general and Moroccan-specific marketing strategies. Examples from various sectors demonstrate how understanding purchasing habits and preferences contributes to strategic adaptations, enhancing competitiveness, and fostering customer loyalty. The findings emphasize the need to recognize cultural specificities in Morocco's dynamic market, ultimately advocating for the strategic integration of consumer behavior insights to navigate the complexities of the business environment.

AI applications and new technological equipment have brought new trends in learning development. Now a days the new trends are helping learners in developing content learning skills with effective strategies that are being utilized in the education sector. Moreover, the learning styles of learners have also been changed with concern to technological development in science of pedagogy. Education and technology are connecting for rapid growth of learning process that are assisted by the new trends in technology with effective feedback and with motivational strategies that help the learners in developing the skills of understandings. There are several studies that worked on the relationship of AI with education and development of education with AI and new technologies. This study is about the relationship of education with AI applications that are helping the learners for betterment towards their learning needs. This study focuses on the learning styles of learners with AI applications and with development of learning abilities of learners. This study analyzed the main points of research which explain the relationship between education and technology. This study analyzed the factors of AI applications from the learners of higher educational institutions which are the confidence development while interacting with AI applications, increase learning interest while learning with AI applications, learning needs are fulfilled while learning from AI applications and learning development approach has been developed while learning with AI applications. Moreover, this study found that mostly all the learners have shown positive response to AI applications. This study concludes that learner’s motivation and effectiveness will be increase with training sessions that will be conduct at higher educational institutes This study suggests that there should be curriculum of AI applications from school to college for providing basic knowledge about AI applications and machine learning.